Cookies Policy

Last update: 6th October 2023

This Cookies Policy aims at informing users of the cookies used by the website available at (hereafter the “Website”), operated by Tradamarca, Humphrey & Co, a general partnership organised under the laws of Switzerland, having its registered office at Avenue du Prieuré 8, 1009 Pully, Switzerland, (VAT number CHE-180.035.299) (hereafter « Tradamarca ») during browsing.


Browsing a website on a computer, a tablet or a mobile phone may result in the recording of small text files saved on the user’s browser, known as “cookies”.

The purpose of these text files is to make it possible, during the (limited) validity period of the cookie, to record and monitor data concerning the use of the Website by the user (choice of language, country of consultation or account ID). Hence, when a user is browsing the Website, cookies may be installed on his/her terminal equipment.

Cookies may be divided into two categories:

  • Session cookies, which disappear as soon as the user leaves the Website;
  • Permanent cookies, which remain on the user’s terminal equipment until their lifetime expires or until the user deletes them using his/her computer’s appropriate functions

Permanent cookies may also be separated into two categories:

  • Technical cookies, which include cookies strictly necessary for the Website’s functioning (functionality cookies) and performance cookies. Performance cookies allow the users to use the main features of the Website and facilitate his/her browsing;
  • The non-technical cookies, which may be audience measurement cookies, marketing cookies, or statistical cookies (analytics). These cookies allow their sender to collect information about the user’s browsing and enable Tradamarca to improve the user experience and adapt the services to their preferences. They may be deposited by Tradamarca or by a third party.

Only the sender of the cookie is likely to access of modify the information contained herein.


The functionality cookies are essential for the functioning of the Website. They are used by the Website’s host for the technical management of the network.

The non-technical cookies are used to analyse the number of visitors and the use of the Website. This can be useful for several purposes:

  • The improvement of the user’s browsing experience, in order to offer him/her a Website that is better adapted to his/her needs or wishes;
  • The elaboration of statistical studies, particularly relating to the use and performance of the Website, to the volume of visits and the use of the various elements of the Website (visited contents, locations, times, routes, movements, sessions, etc.) or to the number of visitors to a page;
  • The memorization of the user’s display preferences (identification information, language used, operating system used, display parameters, etc.) allowing the presentation of the Website to be adapted during the user’s visits, according to the display or reading hardware and software that the user’s terminal equipment contains and that are used for browsing on the Website;
  • The targeting and segmentation of certain Users for statistical purposes;
  • The implementation of security measures.


The cookies used by Tradamarca on the Website are only cookies set by Tradamarca. These are detailed above:







Performance: to store and count pageviews

33 days



Functional: to provide functions across pages




Performance: to store and count pageviews

33 days



Functional: to provide protection against hackers




Functional: to store User’s preferences regarding cookies

6 months

At the end of the stated retention period, the User's consent - where applicable - will be sought again by the display of an information banner when browsing the Website.

The different types of cookies are listed here-below:

Performance cookies

Performance cookies enable Tradamarca to determine the number of visits and sources of traffic, in order to measure and improve the performance of the Website. They also help identify the most and least visited pages and evaluate how Users navigate the Website. All information collected through these cookies is aggregated and therefore anonymized. If the User decides not to accept these cookies, Tradamarca will simply not be informed of his/her visit to the Website.

Functionality cookies

Functionality cookies are used to improve and personalize the functionality of the Website. They may be activated by Tradamarca or by third-party service providers whose services are used on the Website's pages. If the User does not accept these cookies, some or all of these services may not function properly.


When the User visits the Website for the first time, he/she will be given the opportunity to accept or decline the use of certain cookies’ categories, via the cookie banner.

This acceptance or denial leads to the creation of an acceptance or a refusal cookie, deposited on the User’s equipment. Tradamarca will therefore record this choice. However, if the User decides to delete this acceptance or refusal cookies, it will no longer be possible to identify him/her according to the choice he/she made. During the browsing, the User may be asked again to accept or decline the use of certain categories of cookies.

If the user shares his/her terminal with third parties, Tradamarca cannot ensure that the settings applied with respect to cookies are those that he/she has chosen.


At any time, the User can manage and modify the use of cookies, as well as be notified when a cookie is deposited, according to the possibilities recalled hereinafter:

  • Via the functionality on the User’s browser;
  • Via opposition platforms.

Users shall be advised that if they set their browser to reject cookies, some features, pages or areas of the Website, may not be accessible, for which Tradamarca may not he held responsible.

Navigation software settings

The User may set his/her browser so that cookies are stored in his/her equipment terminal or rejected, either systematically or according to their sender.

The User can also regularly delete cookies from his/her terminal via his/her browser. All browsers on various terminals (tablets, smartphones, computers, etc.) must be checked.

Each browser has a different configuration for managing cookies and Users’ choices. It is described in the help menu of the browser, which allows users to know how to modify their choices regarding cookies. For example:

Opposition platforms

Several professional advertising platforms also offer the possibility of refusing or accepting cookies used by their member companies. These centralised mechanisms do not block the display of advertisements, but only prevent the installation of cookies that allow advertisements to be adapted to users’ interests and behaviour.

For example, the website allows preventing these cookies from being installed on user’s terminal. This site is proposed by the digital advertising professionals grouped within the European Digital Advertising Alliance (EDAA).

This website allows finding out which companies are registered with this platform and which offer you the possibility of refusing or accepting the cookies used by these companies to adapt the advertisements likely to be displayed on users’ terminal to their navigation information:

This European platform is shared by hundreds of Internet advertising professionals and constitutes a centralised interface allowing users to express their refusal or acceptance of the cookies likely to be used in order to adapt the advertisements likely to be displayed on their terminal to its navigation.


In the context of the use of cookies in accordance with the description given in this policy, Tradamarca, as data controller, may process personal data about users.

Users have the right to access, rectify, delete and port their personal data, as well as the right to limit processing. Users also have the right to object to the processing and the right to object to commercial prospecting. Furthermore, users have the right to formulate specific and general directives concerning the conservation, deletion and communication of their data after your death.

Users also have the right to lodge a complaint with the competent authority.

For more information on the processing of personal data, please visit Tradamarca’s Privacy Policy.

Contact us at
+41 21 321 28 88 or

Avenue du Prieuré 8
CH - 1009 Pully

Route de la Moubra 17
CH - 3963 Crans Montana